It’s the new addition and hype of the online biz: podcasts. For those lazy to read or eager to listen, for productive people, for story catchers, for every free minute user or just to relax.
It’s the listening pleasure of the new generation and of course the new feature on every online platform to increase reach and attract even more readers and listeners to the platforms. Also on this one: with Knowable. Kristina God has already been able to draw our attention to this.
Projector, Knowable, What’s Next?
Medium is far from dead and surprises with a second acquisition within a fortnight.
But is it even worth it?
“According to the latest count, there are now 48 million podcast episodes. And over 2 million active shows. And roughly 78% of the U.S. population is now familiar with podcasting. […] Podcast ad revenue is expected to grow to $ 1.33 billion in 2022. “
But does reading aloud or presenting your own stories make as much sense as we all want to lead us to believe?
Here are 4 points why you should rather not speak your stories in the podcast.
1. You Can’t Express Yourself Adequate With Your Voice
If you listen to podcasts or audiobooks, you are literally drawn into the spell of stories, and not because someone is reading aloud, but rather how someone is reading aloud.
The voices of the readers are mostly professional voice actors who train their voices regularly and understand through years of experience how to use their voices when and how.
But if your voice is too high, deep or hoarse, or too soft, it tends to scare off the listener and you have made all the effort of the presentation in vain.
Just think of the German actor Til Schweiger, who is known for his incessant mumbling and who can really only be understood with great effort and repetition in interviews and films. That makes him…